The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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ISBN | 9781529720822 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | SAGE Publishing Ltd |
Jahr | 20210421 |
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