In social psychology, attitudes are defined as learned, global evaluations of a person object, place, or issue that influence thought and action. Put more simply, attitudes are basic expressions of approval or disapprovalfavourability or unfavourability, or as Bem put it, likes and dislikes. Examples would include liking chocolate ice cream, being against abortion, or endorsing the values of a particular political party. In social psychology, attitudes are defined as learned, global evaluations of a person, object place, or issue that influence thought and action. Put more simply, attitudes are basic expressions of approval or disapproval, favourability or unfavourability, or as Bem put it, likes and dislikes. In social psychology, attitudes are defined as learned, global evaluations of a person, object, place, or issue that influence thought and action. Put more simply, attitudes are basic expressions of approval or disapproval, favourability or unfavourability, or as Bem put it, likes and dislikes. The present effort to present students of this branch of sociology that is, social psychology, contains a clear text and methodical analyses of the vital aspects. It puts social entities such as neighbourhood, community, regions, ethnicity, assimilation, cultural identity, and public-government interface in the appropriate perspective. This book materials are used to theoretical and practical significant of students and researchers, teachers and sociologists.