Contrasts Adam Smith's market with the prevailing American one, arguing that for results comparable to Smith's ideal ones to be achieved in the current American market, a socially responsible/proactive behaviour (allowing for vulnerable groups) on the part of marketing itself is necessary.
Lieferbar
ISBN | 9780899306285 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Bloomsbury 3PL |
Jahr | 19920930 |
Dieser Artikel hat noch keine Bewertungen.