Think all it takes to be successful sportswriter is a love of sports? Read Sportswriting: The Lively Game and find out--sports fan is one thing: a sports report is another! Conrad C. Fink, veteran journalist, editor and the author of Bottom Line Writing: Reporting the Sense of Dollars and Writing Opinion for Impact, provides another common sense, real-life approach for journalism or sports management students wishing to break into the exciting, fast-paced world of sportswriting. In vivid writing that is packed with the realities of sports reporting, Professor Fink provides insight only a veteran journalist can, such as: * Media strategies for you and your editor * Defining your demographic target * What are the new sports values * Who are your competitors in the sports arena Learn to write quickly yet with impact, seek out the offbeat and unusual stories your editor and readers want, and recognize the potential conflicts inherent to sports reporting.