Making Everything Easier!

Starting an iPhone(r) Application Business for Dummies

Learn to:
* Find your niche, develop a great idea, and build your brand
* Develop a business model and revenue strategies for success
* Build your development team from the ground up
* Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy-to-follow advice!

Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!
* What's out there - test the business climate, learn about the development platform, and see how others have succeeded
* The incredible iPhone - thoroughly understand its unique capabilities
* Who's your customer? - get a clear picture of the niche your apps can fill and learn to reach your customers
* Make it sticky - find out what makes an app so appealing that users stick with it
* Development dos and don'ts - learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal
* Pricing peculiarities - examine revenue models, learn how to price your apps, and see how "free" can actually pay off
* Get buzzy - build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements
* Brand it - get tips on creating and reinforcing your brand image

Open the book and find:
* How to get users to promote your app
* What kinds of apps generate the most interest
* How to protect your idea
* Why you might want to give your app away
* Tips on choosing your team
* How to register as an Apple developer
* Advice on estimating development costs
* When to pay for advertising