Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, , Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
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ISBN | 9781789384307 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Intellect Books |
Jahr | 20211210 |
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