This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events"--
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ISBN | 9781789247855 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | CABI Publishing |
Jahr | 20211109 |
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