Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
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ISBN | 9781529773699 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Sage Publications Ltd |
Jahr | 20231225 |
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