Strategic Management is a text in tune with what you as a student of strategy today really need. It engages with the complexity of the subject, whilst providing the support to ensure that you learn actively and effectively.This fifth edition of Strategic Management builds on proven strengths ...-         over 70 short case studies provide easily accessible illustrations of strategy in practice-         a continuous contrast between prescriptive and emergent views of strategy to highlight the debates within the discipline-         in-text references to web-based video resources to incorporate the benefit of online learning resources… with innovative additions:-         six new chapters on contemporary themes such as Entrepreneurial Strategy, Strategy Dynamics and Strategic Leadership-         18 new cases and 12 integrative cases on familiar products and services such as computing, airlines, brewing, music and entertainment-          a wealth of online learning resources, including audio and video material, self-assessment questions, and electronic ‘flashcards’ for revision. Improve your grade!  Use the Access Code inside this book to unlock valuable online learning resources at www.pearsoned.co.uk/lynch So, if you want to know how, when and why you might be making strategic decisions for tomorrow and beyond, or learn from the experiences of African telecommunications, Boo.com, Coca-Cola, Disney, EMI, Ford, Google, Hewlett-Packard, Indian motorcycles and many more, then open up and read on!Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.