Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing.
Lieferbar
ISBN | 9789388028714 |
---|---|
Sprache | |
Cover | Kartonierter Einband (Kt) |
Verlag | PHI Learning |
Jahr | 2019 |
Dieser Artikel hat noch keine Bewertungen.