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Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

Kaplan, Robert S. / Norton, David P.

Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.

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ISBN 9781591391340
Sprache eng
Cover Fester Einband
Verlag Harvard Business Review Press
Jahr 200402

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