What happens when one goes from obscurity to celebrity, overnight? Thirty-year-old Arya Alvarez is a travel manager at Isle Z, a luxury travel company in Singapore where she creates bespoke trips for celebrities and influencers. Discretion is her specialty at work and personal life: Few people know that she's fled her home city, Manila, to get away from the scene of a devastating break-up. When she travels to Svaneti, in the Republic of Georgia, Arya briefly encounters the mysterious Dave in a remote village high up the Caucasus mountains. Intrigued, she posts his photos on Instagram-- which goes viral the very next day. Turns out, Dave is Davit Nadibaidze, a famous yet reclusive artist who' d retreated from the public five years ago and Arya is the first person to see him since he disappeared. In less than twenty-four hours, Arya gains hundreds of thousands of followers. She's deluged with invitations to talk shows, influencer parties, and celebrity junkets, all as her social media apps overflow with DMs, tags, and comments, both nice and nasty. Men are suddenly vying for her attention, including her ex, Jake.