Exam Revision from the year 2012 in the subject Business economics - Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:
History of the Internet (when? Why? Background? Political background?),
Difference between www and Internet / Who invented www,
Typical services of www,
Technical background (what inventions, how many listeners),
New Economy,
Some Definitions,
B2C/B2B/C2B/C2C,
What is Intranet / Extranet?,
Information Society,
Five key drivers,
Moore¿s law,
Web 2.0,
Comparing services of Web 1.0 and Web 2.0,
Push & Pull Communication,
1-2 mega trends,
Attributes of value added,
Revenue sources,
Social media (criteria),
Small world (what is the idea? Where used?),
Storytelling,
Viral Marketing (+ examples),
Marketing in eCommerce.