Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices is an expanded edition of the bestseller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts.
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ISBN | 9789813130951 |
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Sprache | |
Cover | Kartonierter Einband (Kt) |
Verlag | Pearson Education |
Jahr | 2017 |
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