Key Selling Points EXPERT, EXPERIENCED AUTHOR: Dana Wright-Wasson is a leading professional in developing positive employee experiences for companies large and small. Her career and reputation establish her as more than an armchair theoretician as she brings extensive real-word experience and knowledge to the topic.EMERGING TOPIC: The topic of employee experience (EX) is the next, more meaningful, iteration of employee engagement, and this book fully addresses experience in an intentionally cutting-edge way.TIMELY AND RELEVANT: In a time when employers struggle to retain employees, focusing on proactive employee engagement is key to healthy, productive workplaces.