The purpose of this study is to evaluate the effect of technology within anti theft devices. Currently a well-established market has been developed around such devices, however no literature has measured the views of consumers. Consequently this paper discusses the consumer's views with the development and portrayal of anti theft devices. This study reviews existing literature and conducts primary research in the form of questionnaires and interviews to further discuss the aims through qualitative and quantitative data. Overall anti theft devices that incorporate advancements in technology, are successfully contributing to the reduction in theft along with other factors. Consumers are aware of these effects and as a result respect these devices that they are investing in.