Television Studies: The Key Concepts is the definitive reference guide to an area of rapidly expanding academic interest. Among those aspects of television studies covered in this comprehensive and up-to-date guide are: theoretical perspectives which have shaped the study of television - Marxism, semiology, feminism concepts which have shaped the study of television - narrative, representation, bias television genres - soap opera, news, science fiction methods used for understanding television - content analysis, audience research relevant social, economic and political phenomena - ownership, social policy.