This book highlights how powerful people exercise that power. Politicians like Lloyd George and Gladstone, Kennedy and Clinton, Mussolini and Castro and Royalty like Edward VII and Edward VIII used it to attract women like butterflies to a flame. Sometimes they are newspaper magnates like the Harmsworths and Beaverbrook who tried dictating policy to Governments. Or con men like Bottomley and Maundy Gregory who used their power of persuasion to defraud greedy investors. Why do they do it? They all have an exaggerated self belief in their own importance . For the predator, power is indeed, the ultimate aphrodisiac.