This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Lieferbar
ISBN | 9780742555402 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Rowman & Littlefield Publishers |
Jahr | 20080928 |
Dieser Artikel hat noch keine Bewertungen.