For bear lovers and advertising buffs alike, collectors and non-collectors, this book is a must, it is destined to become "the" definitive reference work on bears that advertise products. With more than 500 previously unpublished color photographs, this first-of-its-kind book spotlights bears used to entice us to purchase products. More than three dozen collectors have shared their bear treasures of great diversity, from expensive limited editions to easily affordable bears found hibernating at flea markets and thrift shops. The bears advertise readily recognized trademarked products and appear on signage and packaging, as well as "bearly" edible foods and "other beary good stuff." This comprehensive look into the what, where, and how of advertising bears is sure to include your favorites.