The client killed the campaign. There's no money for raises. We need you to work Saturday. And Sunday. You're in Economy Class. The Comfort Inn is a fine hotel. Make the logo bigger. No one gets offices. We don't reimburse for that. Or those. We stopped doing Christmas Bonuses in 1994. Change page 397 of the deck. The logo needs to be even bigger. I'll call you from my hotel in Cannes. And a thousand other reasons why you need to read this book.