The Boy Who Refused To Say, "I Can't!" details the life of Jesse "JB" Bradford. Once he realized that there were no opportunities for a little boy with big dreams in Franklinton, North Carolina, the 15 year old Jesse boarded a bus headed to Washington, D.C. By the time his father noticed that he was gone, Jesse's dreams were already set in motion, and he had no plans on going back except to bring others along for the ride.