This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft, ) and provide the opportunity to put Business Communication theory into practice
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ISBN | 9780324545098 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | South Western Educ Pub |
Jahr | 2007 |
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