Are you a novice to technology or live streaming and ready to take the leap to producing professional live broadcasts? Or, perhaps you recognize that it is time to progress from using your cell phone for live streaming. The Business of Live Streaming serves as a valuable resource for the budget conscious small organizations that are seeking solutions for lowering marketing costs, promoting their services, and growing their organization through video. With the integration of the internet, small businesses have a tremendous opportunity with the use of websites and social media to expand their reach, experience real-time audience engagement, and generate qualified leads. The Business of Live Streaming is a great guide to get started for all small businesses, houses of worship, communicators, consultants and other professionals. While identifying the four C's to expanding your reach through Facebook Live Streaming, you will learn: . The benefits of live streaming . Defining success through analytics . How to utilize Facebook as a lead generator . 10 creative ways to re-purpose videos . How to monetize your content . Live Streaming ideas . The differences of digital and traditional marketing . How to boost your confidence on camera . Lots of "Biz Tidbits" throughout the book