This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
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ISBN | 9781349493128 |
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Sprache | eng |
Cover | business,entrepreneur,entrepreneurship,management,marketing, B, Management, small business, Business Strategy/Leadership, Entrepreneurship, Development Economics, Market Research/Competitive Intelligence, Business Strategy and Leadership, Market Research and Competitive Intelligence, Palgrave Business & Management Collection, Management science, Leadership, Market research, Small businesses & self-employed, business strategy, Development economics & emerging economies, business strategy, Development economics and emerging economies, Market research, Kartonierter Einband (Kt) |
Verlag | Springer Nature EN |
Jahr | 2015 |
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