Banking the most from the sale of your property doesn't involve hype and it's not about gimmicks. It's about three things: Avoiding costly mistakes, Increasing your sale price, and Reducing your expenses. That's it. That's the secret. The biggest losses to sellers, are due to costly mistakes and traps. Sometimes they reduce your selling price, sometimes they increase your selling costs. Sometimes both. But either way, they strip your equity, leaving you less in your pocket. Sadly, most are caused by the way the traditional real estate industry works. Which is why I wrote this book - to open your eyes. The first thing I want you to know, is this... Common Sense Real Estate Truth #1: YOU HOLD THE ULTIMATE POWER You, as a seller, hold the power: it all starts and ends with you. You are the reason the industry exists. You are the paying client. Therefore you, and only you, can demand it serve you better. That is, only of you want it to? I encourage you to reject the traditional industry approach, take the reins of your sale back into your own hands and keep significantly more of your hard earned equity.