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The Corporate Identity Reader

Balmer, John / Greyser, Stephen

The Corporate Identity Reader

Meeting the needs of identity students and scholars, this anthology represents readings drawn from a variety of disciplines including both classic and contemporary readings. It provides an overview of the subject, bringing together various key influences in the field and unifying them with the editor's contextualizing commentary.

CHF 125.00

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ISBN 9780415370981
Sprache eng
Cover Fester Einband
Verlag Taylor and Francis
Jahr

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