The Entrepreneur Equation" is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book! There's never been a better time to start a business--or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy. This book helps you do the math before you start down the entrepreneurial path. By understanding what it takes to build a valuable business and how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.