Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
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ISBN | 9780805067897 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | St. Martins Press-3pl |
Jahr | 20020901 |
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