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The Game to Show the Games

Wick, Morgan

The Game to Show the Games

ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.


In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry.


Wick's Chapter titles highlight the story:


Chapter 1: Rags to Riches


Chapter 2: Follow the Leader


Chapter 3: Printing Money


Chapter 4: Big Man on Campus


Chapter 5: King of Sports


Chapter 6: All Sports are Local


Chapter 7: Fighting For Scraps


Chapter 8: Breaking Free


With The Game to Show the Games Morgan Wick has shined a light on the behind-the-scenes battles that have raged between billionaires, as they jockey for position in the high-stakes 'game' to dominate sports television.


ESPN may have begun as a plucky underdog, happy at first to braodcast local Connnecticut sports, but it didn't take long for it to become king of the jungle. Now it pulls the strings, and makes ther media giants jealous.


Whether you're an avid sports fan, an active sports hater, or just someone wondering why your cable bill is so high, The Game to Show the Games is a must-read.

CHF 18.50

Lieferbar

ISBN 9780996729826
Sprache eng
Cover Kartonierter Einband (Kt)
Verlag Azzurri Publishing
Jahr 20160222

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