The face of a company, a logo should be instantly recognizable to the end user, a harbinger of the products or services being offered, but also a reflection of the company's brand strategy. It is the point of connection whereby allegiances are made and purchasing decisions influenced. Balancing refinement with accessibility, the most effective logos are simple, memorable and timeless, after all, as Leonardo Da Vinci said: "Simplicity is the ultimate sophistication.¿ Logos Talk III is an internationally compiled survey of contemporary logos that all meet these criteria for organizations as diverse as coffee producers and artists' collectives.