The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
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ISBN | 9781839096976 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Emerald Publishing Limited |
Jahr | 20210315 |
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