At last, a management thriller has arrived: sometimes you have to kill to make a killing."I read The Marketing Code from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit." -Professor Philip Kotler, marketing guru."If The Marketing Code doesn't wind up in every marketer's Christmas stocking, it won't be for lack of wit or craftsmanship"-Harvard Business Review."A marketing text written as a novel...you cannot fail to be amused, entertained and engrossed by this gem of a book"-Marketer magazine."The Marketing Code combines a how-to and a thrill-a-minute into the perfect page turner, time-saving package. What more could a modern manager want?" -Creative Match magazine.