A well-constructed and reasoned debunking of the mythology of amateurism in for-profit NCAA athleticsFor the last 60-plus-years, as the revenue-generating capacity of Power Five football and men's basketball has dramatically increased, NCAA Division I Power Five football and men's basketball players (college profit-athletes) have been economically exploited, their labor has been severely restricted. To mask this inequity, the NCAA and its members created, disseminated, and embedded a fictitious "collegiate model of athletics" established and repeatedly modified for the benefit of member schools, designed to ensure profit-athletes were denied employment status and just compensation for their athletic labor. The NCAA and the Exploitation of College Profit-Athletes: An Amateurism That Never Was provides a comprehensive historical, sociological, legal, financial, and managerial argument for the reclassification of profit-athletes as employees. Such a reclassification would permit profit-athletes to gain not only fair financial compensation but also equal access to educational benefits that have been promised but systematically denied.The authors trace how Power Five college sports have morphed into a hyper professionalized and commercialized sport-business enterprise. They provide evidence that at least since 1956 the NCAA's amateurism has been a collusive, exploitative, and racialized "pay for play" scheme that disproportionately affects Black profit-athletes. The authors cut through the institutional doublespeak of approved benefits, cost-of-attendance stipends, or name, image, likeness (NIL) collectives to lay bare the immorality of Power Five college sports.The NCAA and the Exploitation of College Profit-Athletes makes the case that profit-athletes (and their representatives) must have the right to unionize and freely negotiate a collective bargaining agreement with management (e.g., NCAA, Power Five conferences and athletic departments). In addition, this book offers a forward-thinking structure in which individual labor contracts, or a potential collective bargaining agreement, address profit-athlete compensation and working conditions.