The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
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ISBN | 9781526490117 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Sage Pubn |
Jahr | 20200918 |
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