Drawing on decades of experience transforming companies of all sizes around the world, Michel Robert describes a method managers can use to effectively design and implement effective corporate strategies. Beginning with a detailed description of how the author used his approach for strategy formulation to turn around Caterpillar, the book goes on to describe the critical elements of the method, from how to assemble the strategy team, identify the driving force of the company, determine the whether or not the strategy is product, customer or market focused, and launch the initiatives company wideThe book provides assessments that readers will use to help them further drill down into the goals, challenges, and opportunities within their company, and delivers strict guidelines for avoiding the 10 deadly sins of business that lead to corporate malaise.