Put your creativity and business ideas into action, and become a successful entrepreneur. This book shows you how. Features fully updated sections on:How to assess your entrepreneurial traits and qualities, and develop the skills you'll needHow to write a business plan and set up your businessStep-by-step process to develop products and servicesHow to market and promote yourself on a shoestring budgetHow to sell your services to clients and businessesReimbursement and preferred provider basicsLegal and tax informationCase study of a dietitian starting her own private practice, including the business plan and financial projections she developsCase study of a corporate wellness program development and marketingThe second edition also includes:In-depth profiles of successful RD entrepreneurs--lessons learned, top tips and real-world advice, in their own words!Everything from private practice to corporate wellness, food product development and marketing, book writing and marketing, food labeling consulting and much moreFull social media and online marketing section, designed just for nutrition entrepreneurs! Learn how to use social media and blogging to build your brand and business and gain clients!