The objective of The Opportunity Lenses is to give you the tools and mindset to help you identify new opportunities in an ever more complex and ambiguous business environment.

We're all obsessed with ideas. "I want to start my own business, but I don't have a good idea yet." But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?

Spotting opportunities requires you to look at the world differently. It's about learning how to see. And when it's hard to see something, you need to put lenses on.
My hope is that sharing the lenses will help you unlock new paths of growth for your company or the companies of your clients.

Sequel of The Value Mix and complementary to the lean startup and design thinking methods.

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Guerric de Ternay is the founder of GoudronBlanc, a brand that makes high-quality T-shirts that men love to wear.

Since 2016, he has led innovation projects at ?What If! part of Accenture, where he helps Fortune 500 companies spot opportunities for growth and create new meaningful propositions.

In 2018, he published The Value Mix, a book about creating new value propositions and released a new edition in 2021. He also recently published a second book called The Opportunity Lenses, which focuses on spotting future business opportunities.

A graduate of London Business School, Guerric also went to law school in Paris. He has been a guest lecturer at top business schools (incl. UCL, Princeton, University of Tartu, Condé Nast College of Fashion & Design).

Find out more about his latest reflections at Guerric.co.uk