Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: -- Overcome the two biggest obstacles to success -- invisibility and incredibility-- Capitalize on the five hottest consumer trends to become a market leader-- Employ the 8 Persona Factors -- the most important ways to build image-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing-- Build a Persona Plan -- a step-by-step marketing plan for successWhether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.