This is a journey into Digital Customer Service and Customer Culture because both are key pillars to deliver great business results.

The book is aimed at all smart managers who believe that every single conversation makes the difference to build a fruitful, long lasting business by:
- Promoting and leveraging customer culture across all departments of their organization.
- Empowering and up-skilling your front line team when dealing with the end customer over digital channels (i.e. messaging, social media, live chat, video chat, online reviews).

I wrote it drawing from my first-hand experience working with companies of various industries, sizes and markets and putting into it all the passion that I have for my work. That's why you will love 'the power of digital conversations'.