An exciting deep-dive into new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.This book helps organizations and marketing professionals understand how to evaluate and maximize these opportunities with their famous brands.
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ISBN | 9781641051644 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Amer Bar Assn |
Jahr | 20181007 |
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