Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate, Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories, A step-by-step process to brand and package your BIG Idea, How to develop BIG promotional ideas to attract more high-quality prospects, Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money, Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking, plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!