As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the di
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ISBN | 9780805847932 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20060606 |
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