In this book, we examine the past and present research and theory on the motivations (the why), the situations and contexts (the when), the individual difference variables and traits (the who), and the affective and cognitive processes (the how) that lead to stereotyping and prejudice. The intent is to provide an in-depth and broad-ranging analysis of stereotyping and prejudice. The text focuses on understanding the issues, theories, and important empirical experiments that bear upon each problem in stereotyping and prejudice and to understand the most up-to-date research, theories, and conclusions of the leading researchers in the field. Stereotyping and prejudice are indeed complex in their origin, and one of the main goals of this book is to provide a coherent picture of the conditions under which stereotyping and prejudice are more (or less) likely to occur. Another primary focus is to examine whether (and how) stereotyping and prejudice can be reduced or eliminated"--