How can businesses effectively reach the emerging Hispanic consumer market with its estimated purchasing power of $1 trillion by 2010.This work examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and accross North America.
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ISBN | 9780765612915 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Taylor & Francis Ltd (Sales) |
Jahr | 20040331 |
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