Thoroughly updated, the "Third Edition" of this highly respected text explores each component of the travel industry from a global perspective. New topics include: ecotourism, tourism marketing, yield management, adventure travel, travel agency mergers, and the impact of new technology on the travel industry.
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ISBN | 9780471287742 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | John Wiley & Sons Inc |
Jahr | 19970109 |
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