You've heard of "The Big Sleep, " right? Well, it's sixty years later and time for "The Ubiquitous Big." This book, the second from Calgary poet Ian Samuels, explores the language of certain influential aspects of early to mid-twentieth-century popular culture. Yes, folks, you get "Arcana, " based on the cultural fascination with war drawn from a kaleidoscope of incidental sources and overheard conversations, "Personality, " a take on the fashion cycle accessed through an old cosmetology textbook, and "The Ubiquitous Big, " which takes on cinema and gender through a scrambled, augmented and mythologized series of quotes from classic film noir. The result is a playful and humorous book of poetry with a serious trigger finger. So shut up, get in the car, and sit back for a romp through some of the funniest language to pass through time and expose the myth of its own mythos.