A Guide That Shows How to Capture the Value of Learning

"Clearly the Phillips are the established experts, and in this book offer tested, step-by-step ways to succeed and gain the necessary organizational support for learning. Just to underscore the importance that a number of us at Capella University place in the Phillips' work, we are proud to use their methods and tools in our courses to allow our learners to obtain ROI certification as part of our masters and doctoral programs in Training and Performance Improvement. I recommend this book to anyone interested in proving the value of learning."
-Michael J. Offerman, president, Capella University

"Understanding the value of learning is critical for all business professionals. This book provides specific tools and techniques for evaluating learning effectiveness. A must read for anyone interested in the value of learning."
-Tamar Elkeles, Ph.D., vice president, Learning and Development, QUALCOMM