Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1, 3, University of Hull, language: English, abstract: This report should call attention to the success story of Wal-Mart and reveal by using
appropriate strategic framework why they are one of the most controversial companies.

Subsequently, the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.