A MOTIVATED AUDIENCE: In a category that is dominated by stiff, textbook-like books about human resources, this authentic, authoritative and fun book is sure to attract a motivated audience of new, mid-career and established HR professionals who crave reading material to inspire them to excel in the workplace.

A MOVEMENT in the making. The title and concept are designed to be easy to talk about and catchy enough to create a desire to buy in. The authors are issuing a call to revitalize HR professionals and make them into HR Warriors! The authors have secured the URL com and will be creating educational and lifestyle products (workshops and T-shirts) to complement the book. (See Promotion & Publicity for more details.)

NETWORKS: These well-credentialed, experienced authors will leverage their extensive professional networks for events, special sales, and word of mouth marketing.

INDUSTRY TREND: There is a strong and growing movement afoot in HR circles to elevate the purpose and perception of the Human Resources department. Visionaries in the field are pushing the business community to think of HR professionals not as mere administrators, but as strategic partners within the company.

SELF-AWARENESS: The authors know that HR professionals are widely underappreciated and in many cases underperforming. Through humour, compassion and straight talk, the authors issue clear advice to all readers not to shy away from the fact that there is a problem... and it can be solved!